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Introduction to Generative AI in Marketing

Course Plan•3 Days
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34,019 learners enrolled

Discover how to leverage AI to streamline marketing strategies, create compelling content, and generate brand-aligned visuals. This course teaches prompt engineering techniques for copywriting, SEO, and social media campaigns.

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Taught by

Brian Paul

Brian Paul

Marketing Expert

What You'll Learn

  • Master the fundamentals of prompt engineering for marketing and structure AI prompts for high-quality results.
  • Generate engaging content across web, email, and social media channels using ChatGPT.
  • Create brand-aligned visuals and marketing materials with DALL·E 3.
  • Optimize content for search engines and measure marketing performance.
  • Automate post creation, audience engagement, and content personalization.

Course Overview

In this self-paced, intermediate-level course, you'll learn how to apply prompt engineering techniques to modern marketing challenges. Whether you're developing compelling ad copy or generating on-brand images, generative AI can supercharge your output and effectiveness.

From mastering the fundamentals of prompt creation to exploring targeted marketing content—like SEO-driven web copy and visually stunning social media assets—this course equips you with the know-how to thrive in an AI-forward marketing landscape.

By the end, you'll understand how to consistently produce engaging, brand-aligned materials that resonate with your target audience—taking your marketing campaigns to the next level.

Skills You'll Gain

  • ChatGPT: Learn to interact effectively with ChatGPT for marketing tasks, from crafting engaging web copy to generating social media content.
  • Prompt Engineering: Master the art of creating marketing-focused prompts for AI systems, ensuring relevant, high-quality outputs.
  • DALL·E 3: Discover how to generate brand-aligned, eye-catching visuals using DALL·E 3 for various marketing channels.
  • GPT-4o: Learn advanced techniques with GPT 4o to manage complex, large-scale marketing campaigns and creative projects.

Who Should Enroll?

  • Marketing Professionals: Use AI to craft web copy, social media posts, and email campaigns.
  • Entrepreneurs & Small Business Owners: Discover how to leverage AI-driven techniques to optimize brand messaging.
  • Content Creators & Copywriters: Explore AI-generated text and visuals to scale creative output.
  • Social Media Managers: Use AI to generate engaging posts, visuals, and campaign ideas.
  • SEO Specialists: Apply AI to optimize search performance and enhance content visibility.

Course Outline

Fundamentals of Prompting for Marketing

Applying Prompt Engineering to Marketing

Using AI to Craft Great Web Copy

Optimizing SEO

Generating Brand-Aligned Social Media Materials

Introduction to Image Prompting for Marketing

Text Content Creation

Web Copy Crafting

Email and Social Media

Interactive Content Techniques

Image Prompting

Image Prompting Basics

Brand-Aligned Visuals

Course Format

  • Duration: 3 Days (self-paced) with concise video lessons for busy learners.
  • Materials: Video content, interactive exercises, and quizzes.
  • Access: Available with a Learn Prompting Plus subscription, granting you access to 16 courses and certificates of completion that you can share on LinkedIn or any platform to highlight your new skills.

Meet Your Instructor

Brian Paul

Brian Paul

Marketing Expert

Brian Paul is an experienced digital marketer and AI artist, using his skillset to grow brands online. Brian has worked with e-commerce brands, non profits, and startups to help them achieve their marketing goals. He is passionate about the intersection of Generative AI and creativity.

Why Choose This Course?

  • Tailored for Marketers: Specifically focuses on real-world marketing applications, from SEO to social media campaigns.
  • Practical Insights: Get hands-on with AI-driven tools, practicing copywriting, image prompting, and content creation strategies.
  • Interactive Learning: Reinforce concepts through quizzes, exercises, and community discussions.
  • Expert Instructors: Learn from industry veterans who specialize in AI, marketing, and prompt engineering.

Earn a Certifiate of Completion

By upgrading to Learn Prompting Plus, you automatically receive a certificate of completion for every course you complete. These certificates can easily be shared on LinkedIn, Twitter, or any other social platform to showcase your new skillset.

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LearnPrompting Course Completion Certificate

Program Pricing and Details

This course is included in our Learn Prompting Plus catalog, accessible with a monthly or yearly subscription.


Start your free 3-day trial to explore this course and earn a certificate upon completion!

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  • Certificates of completion
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$21

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For people who are serious about becoming AI-powered

  • Access to our entire course library, including Plus Courses
  • Earn Certificates of Completion for all courses
  • Use our in-course AI Playground with AI Tutor
  • Complete engaging, hand-graded AI projects
  • Join the largest AI Learning Discord community
  • Receive priority customer support
Everything in Free and More

Master AI-Powered Marketing with Prompt Engineering

Transform your marketing strategy with AI. Learn to create compelling web copy, optimize SEO, craft brand-aligned visuals, and develop consistent messaging across all channels with this course.

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Here's what's included with your Learn Prompting Plus subscription:

Your trusted partner for mastering AI in the workplace.

Unlimited Access to Courses

Unlock our entire library of expert-designed courses and tutorials, featuring essential AI skills, advanced prompt engineering techniques, and the industry's top tools.

Exclusive AI Playground

Experiment with prompts and AI workflows directly in our interactive AI Playground, equipped with an AI Tutor for real-time guidance.

Real-World AI Projects

Develop practical expertise through hands-on instructor-graded projects that simulate real-world challenges, preparing you to excel in AI-driven roles.

Certificates of Completion

Highlight your achievements with industry-recognized certificates for every course, boosting your resume and demonstrating your AI proficiency.

Expert-Led Community

Join one of the largest AI learning communities with 45,000+ members, where you can network with top professionals, collaborate with peers, and get direct insights from AI experts.

Priority Customer Support

Receive dedicated, priority support to ensure a seamless and productive learning experience every step of the way.

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Frequently Asked Questions

Learn Prompting courses are highly interactive, blending quizzes, assignments, and interactive projects with concise video or text lessons. Most courses feature hands-on exercises to help you apply AI tools in real-world scenarios. Some also include portfolio projects that you can publicly showcase to demonstrate your skills.
Our Free account provides access to select introductory courses and exercises to help you get started with Generative AI basics.
Upgrading to the Plus plan unlocks our full library of premium content, which includes interactive exercises, in-depth projects, certification courses, and access to an exclusive Discord community. You'll also receive priority support, official certificates of completion, and entry to weekly office hours for personalized guidance and networking.
You can start with our Free plan to explore basic content or request a trial for a Team or Business plan if you want a more comprehensive solution. If you're still unsure, reach out to our support or sales team. We'll help you evaluate your needs and recommend the plan that best aligns with your goals.
The Learn Prompting Team Plan is designed for groups that need focused Generative AI training. It allows a team leader (or admin) to purchase and manage multiple course seats under a single subscription. You get centralized billing, admin access to track progress and performance, and support for team leads to foster skill development and collaboration.
No. A Team Plan must be purchased with a single, centralized payment, usually by the Team admin. Individual learners seeking personal subscriptions can explore our Free or Plus plans.
As a Team or Business admin, you'll have access to an analytics dashboard showing each member's course enrollment, progress, and completion. This overview can help identify skill gaps and highlight who may need additional support or resources.
The Learn Prompting Business Plan is ideal for larger organizations needing to train multiple teams or departments in Generative AI. In addition to all the features of the Team Plan, the Business Plan offers enterprise-wide access, advanced analytics, potential integrations with your existing learning and development systems, and dedicated support.
Our expert-created curriculum covers AI tools such as ChatGPT, Microsoft Copilot, DALL-E, MidJourney, and Runway ML, with interactive lessons, hands-on projects, and real-world case studies to drive meaningful AI adoption and improve productivity across your organization.
The Team Plan is geared toward smaller groups that need shared access to Learn Prompting courses under one subscription. It offers group progress tracking and a centralized admin dashboard.
The Business Plan is designed for larger organizations and includes enterprise-level features such as integration with L&D systems, organization-wide reporting, and customized training paths. Both plans aim to boost team and organizational AI skills, but they differ in scale, management features, and customizability.
Our Business Plan is best suited for organizations needing tailor-made curricula or integration with internal training systems. We can work with you to design specialized modules, custom onboarding, and advanced analytics to align with your company's goals.
Yes, we offer discounts for qualifying non-profit and educational organizations. Please contact us with details about your institution to learn more about special pricing and partnership opportunities.
No, we won't charge you until your trial ends. After signing up, simply email us the list of users you'd like to onboard. Once the trial is over, we'll either charge the card on file for the total amount or send you an invoice, depending on your preference.
You can cancel any time before the trial ends to avoid charges.
If you have an individual subscription and are added to an active Team Plan, the Team Plan license will override your individual subscription. We'll issue a pro-rata refund for the remaining period of your individual subscription.
Once the Team Plan ends, you keep all your progress. To continue learning, you can re-subscribe to an individual plan or join another team.
Yes. Through your admin dashboard, you can invite additional users at any time. Any new seats added will be billed at the end of the monthly billing cycle, or included in the next invoice if you're on invoice billing.
You can remove users via your admin dashboard at any point. Your monthly charge will automatically adjust or prorate based on the remaining seats. If you have prepaid for a year, please contact our support team to discuss partial refunds or credit arrangements.
You can reach our support team by email or through the Help section in your admin dashboard. Plus, Team, and Business plans include priority support options with faster response times.

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